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21.
Direct and Interactive Marketing by Adrian Sargeant and Douglas C West by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Oxford University Press 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 SAR.
22.
Marketing Management for Nonprofit Organizations by Adrian Sargeant by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Oxford University Press 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.822 SAR.
23.
Operational risk and resilience by Chris Frost, David Allen, James Porter and Philip Bloodworth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth Heinemann c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.155 FRO.
24.
Internal marketing: tools and concepts for customer focused management by Pervaiz K. Ahmed and Mohammed Rafiq by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth Heinemann 2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 AHM.
25.
Oxford dictionary of English by
Edition: 3rd ed edited by Angus Stevenson.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Oxford University Press, 2010
Availability: Items available for reference: Learning Resource Centre: Not for loan (1)Call number: 423 OXF.
26.
Climate of success: creating the right organizational climate for high performance by Roderic Gray by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth Heinemann 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4 GRA.
27.
Agile information system: conceptualization, construction and management edited by Kevin C. Desouza by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth Heinemann 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4 AGI.
28.
Aliging human resources and business strategy by Linda Holbeche by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth Heinemann c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.3 HOL.
29.
Businenss process management: practical guidelines to successful implementations by John Jeston and Johan Nelis; forwarded by Tom Davenport by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth Heinemann 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4 JES.
30.
Business Statistics : using excel / by Glyn Davis and Brancko Pecar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Oxford University Press 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 519.5 DAV.
31.
Customer relationship management: concept and technologies by Francis Buttle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth Heinemann c2009, 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 BUT.
32.
E-Business : by Jonathan Reynolds a management perspective / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Oxford University Press, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.054678 REY.
33.
Ethics and world politics by Duncan Bell
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Oxford University Press c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 172 ETH.
34.
From brand vision to brand evaluation: the strategic process of growing and strengthing brands by Leslie de Chernatony by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 DE.
35.
From knowledge to intelligence: creating competitive advantag in the next economy by Helen N Rothberg and G Scott Erickson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann c2005, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4038 ROT.
36.
Global marketing management: changes, challenges and strategies by Kiefer Lee and Steve Carter by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Oxford University Press c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 LEE.
37.
International retailing by Nicholas Alexander and Anne Marie Doherty by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Oxford University Press 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.87 ALE.
38.
Internet marketing: a practical approach by Alan Charlesworth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CHA.
39.
IT strategy for business by Parag Kulkarni and Pradip K Chande by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Oxford University Press c2008, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.05 KUL.
40.
Its only business: India's corporate social responsibility in globalized world by Meera Mitra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Oxford University Press c2007,2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.4 MIT.
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