Marketing classics : a selection of influential articles Edited by Ben M. Enis, Keith K. Cox and Michael P. Mokwa.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1990Edition: 8th ed., 25th anniversary edDescription: xii, 612 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Learning Resource Centre	658.8 MAR (Browse shelf(Opens below))	Available		607

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Includes bibliographical references and index.

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