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1.
Advertising and promotion : an integrated marketing communications approach by Chris Hackley by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 HAC.
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2.
Global marketing and advertising: understanding cultural paradoxes by Marieke De Mooij by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles Sage Publications c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 DE.
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