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1.
Marketing research David A Aaker, V Kumar and George S Day by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India c2007, 2009
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.83 AAK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 AAK.
2.
Kellogg on integrated marketing Edited by Dawn Iacobucci and Bobby Calder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India c2003, 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KEL.
3.
Magic numbers for consumer marketing: Key measures to evaluate marketing success by John Davis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India c2005, 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 DAV.
4.
Marketing genius by Peter Fisk. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New Delhi Wiley India c2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FIS.
5.
Marketing research / Carl McDaniel, Jr., Roger Gates. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India, 2011, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 MCD. Items available for reference: Learning Resource Centre: Not For Loan (1).
6.
Marketing research / David A. Aaker ... [et al.]. by
Edition: 11th ed. International student version
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India, 2016, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 AAK-11ed.
7.
Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India, c2015
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 ART.
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