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1.
Integrated advertising promotion and marketing communication by Kenneth E Clow and Donald Baack by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 659.1 CLO, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.1 CLO.
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2.
Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2007, 2010
Availability: Items available for loan: Learning Resource Centre (5)Call number: 659.113 BEL, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.113 BEL.
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