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	1.	Analysis for marketing planning by Donald R Lehmann and Russell S Winer by Lehmann, Donald R Winer, Russell S Edition: 6th ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi TMH 2007 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 LEH. Add to cart (remove)
	2.	Kellogg on integrated marketing Edited by Dawn Iacobucci and Bobby Calder by Iacobucci, Dawn Calder, Bobby Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Wiley India c2003, 2007 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KEL. Add to cart (remove)
	3.	Magic numbers for consumer marketing: Key measures to evaluate marketing success by John Davis by Davis, John Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Wiley India c2005, 2007 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 DAV. Add to cart (remove)
	4.	Connected marketing : the viral, buzz and word of mouth revolution Edited by Justin Kirby and Paul Marsden by Marsden, Paul Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Oxford Butterworth-Heinemann 2007 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 CON. Add to cart (remove)
	5.	Direct and Interactive Marketing by Adrian Sargeant and Douglas C West by Sargeant, Adrian West, Doublas C Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Oxford Oxford University Press 2007 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 SAR. Add to cart (remove)
	6.	Up close and personal: customer relationship marketing @ work by Paul R Gamble, Merlin Stone, Neil Woodcock and Bryan Foss by Gamble, Paul R Edition: 3rd ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Kogan Page 2007 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 GAM. Add to cart (remove)
	7.	International retailing: Edited by John Dawson and Jung-Hee Lee plans and strategies in Asia / by Dawson, John Lee, Jung-Hee Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Mumbai Jaico 2007 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.87 INT. Add to cart (remove)
	8.	Marketing management : planning, implementation and control : global perspective Indian context / by V S Ramaswamy and S Namakumari by Ramaswamy, V S Namakumari, S Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi : MacMillan, 2007 Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.8 RAM, ... Add to cart (remove)
	9.	We are like that only : understanding the logic of consumer India / Rama Bijapurkar. by Bijapurkar, Rama Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Penguin Books, 2007 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 BIJ. Add to cart (remove)
	10.	Out of the box : ready - to - use display packaging by Hu Lang, Shao Lianshun by Hu Lang, Shao Lianshun Lixia, Wang Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore : Page One, 2007 Availability: Items available for loan: Learning Resource Centre (1)Call number: 688.8 HUL. Items available for reference: Learning Resource Centre: Not For Loan (1). Add to cart (remove)

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