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1.
Kellogg on integrated marketing Edited by Dawn Iacobucci and Bobby Calder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India c2003, 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KEL.
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2.
1001 ideas to create retail excitement by Edgar A Falk by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Prentice Hall c2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.82 FAL.
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3.
Principles of retailing by John Fernie, Suzanne Fernie and Christopher Moore by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann c2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FER.
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4.
Strategic marketing by Davie W Cravens and Nigel F Piercy by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 CRA.
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5.
Changing trends in management : challenges and opportunities / edited by Upinder Dhar, Santosh Dhar and Richa Agrawal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Indore : Excel Book, Prestige Institute of Management and Research, c2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658 CHA.
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