Essentials of marketing : a marketing strategy planning approach by William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy.
Material type: TextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 12th edDescription: xxxix, 691 p. : ill. (some col.) ; 28 cmISBN:- 9780073404813
- 658.8 PER
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Learning Resource Centre | 658.8 PER (Browse shelf(Opens below)) | Available | 611 |
Total holds: 0
Includes bibliographical references and indexes.
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