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1.
Advertising and promotion : an integrated marketing communications approach by Chris Hackley by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 HAC.
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The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2008
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Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 WIL.
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