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1.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob by
Edition: 3rd ed.
Publication details: New Delhi : Pearson, 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KEL.
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2.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller by
Edition: 3rd ed.
Publication details: New Delhi : Prentice Hall of India, c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KEL.
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