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1.
Market research in practice : how to get greater insight from your market / Paul Hague, Nick Hague & Carol-Ann Morgan. by Series: Market research in practice series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 HAG.
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2.
Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / Darren Bridger. by Series: Marketing science series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page : 2015
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.834 BRI.
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