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	1.	Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc. by Georges, Patrick M Georges, Patrick, 1953- Badoc, Michel Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page, 2014 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80019 GEO. Add to cart (remove)
	2.	Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / Darren Bridger. by Bridger, Darren Series: Marketing science series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page : 2015 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.834 BRI. Add to cart (remove)
	3.	Subject to change : creating great products and services for an uncertain world / Peter Merholz ... [et.al.] by Merholz, Peter Schauer, Brandon Verba, David Wilkens, Todd Adaptive Path (Firm) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sebastopol, CA : O'Reilly Media, 2008 Online access: Table of contents only Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 SUB. Add to cart (remove)

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