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	1.	Darwin's brands : adapting to succeed / Anand Halve. by Halve, Anand Bhaskar, 1955- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thausand Oaks, Calif. : Response Books, 2011 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAL. Add to cart (remove)
	2.	We are like that only : understanding the logic of consumer India / Rama Bijapurkar. by Bijapurkar, Rama Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Penguin Books, 2007 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 BIJ. Add to cart (remove)

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