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The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones.

By: Contributor(s): Material type: TextTextPublication details: London ; New Delhi : Kogan Page, c2011.Description: vi, 210 p. ; 22 cmISBN:
  • 9780749460624 (pbk.)
Subject(s): DDC classification:
  • 658.872 22 RYA
Contents:
Introduction -- The rapid evolution of (digital) marketing -- Dockers pants dance -- The truth about smart -- Doritos hotel -- Lynx primal instinct -- Rage against the machine for Christmas number one -- Pizza Hut iPhone application -- The photographic adventures of Nick Turpin -- Turbo Tax super status -- The spoonful -- In an absolut world -- Wario land 'Shake It' YouTube shake-up -- WALL-E -- The best Job in the world -- Star Trek -- Shadow napping -- The Ozometer -- Playing the City -- Lost in Space -- Online as it happens -- The Ephemeral Museum -- Pepsi Makes Your Day -- 12 cams create your rainbow -- World Malaria Day Twitter War -- Break the Cycle -- Barack Obama 2008 presidential campaign-the 15 swing states -- Looking forward to a creative digital future -- Index
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Learning Resource Centre 658.872 RYA (Browse shelf(Opens below)) Available 4259
Total holds: 0

Includes index.

Introduction -- The rapid evolution of (digital) marketing -- Dockers pants dance -- The truth about smart -- Doritos hotel -- Lynx primal instinct -- Rage against the machine for Christmas number one -- Pizza Hut iPhone application -- The photographic adventures of Nick Turpin -- Turbo Tax super status -- The spoonful -- In an absolut world -- Wario land 'Shake It' YouTube shake-up -- WALL-E -- The best Job in the world -- Star Trek -- Shadow napping -- The Ozometer -- Playing the City -- Lost in Space -- Online as it happens -- The Ephemeral Museum -- Pepsi Makes Your Day -- 12 cams create your rainbow -- World Malaria Day Twitter War -- Break the Cycle -- Barack Obama 2008 presidential campaign-the 15 swing states -- Looking forward to a creative digital future -- Index

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