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141.
The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA.
142.
Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David Hood. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 HOO.
143.
Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 GOU.
144.
Everything you need to know about marketing / Patrick Forsyth by
Edition: 2nd ed.
Publication details: New Delhi : Kogan Page, 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
145.
Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2009
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 SMI.
146.
Great answers to tough marketing questions / P.R. Smith. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SMI.
147.
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams & Roddy Mullin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 WIL.
148.
An introduction to market & social research : planning & using research tools & techniques / Karen Adams & Ian Brace. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2006
Other title:
  • Introduction to market and social research
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 ADA.
149.
Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CHE. Items available for reference: Learning Resource Centre: Not For Loan (1).
150.
Branding a store : how to build successful retail brands in a changing marketplace / Ko Floor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2006
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 FLO.
151.
Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond. by Series: Sunday Times business enterprise series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page Limited, c2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAM.
152.
Winning new business : essential selling skills for non-sales people / Richard Denny. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.85 DEN.
153.
Distribution channels : understanding and managing channels to market / Julian Dent. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2008
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.788 DEN.
154.
Blog, podcast, Google, sell : the complete guide to making online profit / Cresta Norris. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 NOR.
155.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA-U.
156.
Key account management in financial services : tools and techniques for building strong relationships with major clients / Peter Cheverton ... [et al]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2010
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 332.10688 KEY. Items available for reference: Learning Resource Centre: Not For Loan (1).
157.
From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2005
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 JOL.
158.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi, Ravi Shankar by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : TMH, 2010,c2008
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.7 DES, ... Items available for reference: Learning Resource Centre: Not For Loan (4)Call number: 658.7 DES, ...
159.
Marketing research / Carl McDaniel, Jr., Roger Gates. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India, 2011, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 MCD. Items available for reference: Learning Resource Centre: Not For Loan (1).
160.
Sales and distribution management : text and cases / Krishna K. Havaldar, Vasant M. Cavale by
Edition: 2nd ed.
Publication details: New Delhi : TMH, 2012, c2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.81 HAV.
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