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1.
Services marketing: integrating customer focus across the firm by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi THM 2010
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.8 ZEI, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 ZEI.
2.
Essentials of marketing research by William G Zikmund and Barry J Babin by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2007
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.83 ZIK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 ZIK. Not available: Learning Resource Centre: Lost (1).
3.
Marketing research by William G Zikmund and Barry J Babin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2007
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.83 ZIK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 ZIK.
4.
Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Oxford University Press, 2012
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.81 PAN, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.81 PAN.
5.
Marketing management : analysis, planning and control / by Philip Kotler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice-Hall of India c1967
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 KOT, ...
6.
Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth and Rita Esen by
Publication details: New Delhi : OUP, c2007
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.872 GAY, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.872 GAY.
7.
Integrated marketing communications / Kirti Dutta by
Publication details: New Delhi : OUP, c2016
Availability: Items available for loan: Learning Resource Centre (4)Call number: 659.1 DUT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.1 DUT.
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