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1.
Marketing research David A Aaker, V Kumar and George S Day by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India c2007, 2009
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.83 AAK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 AAK.
2.
Services marketing: integrating customer focus across the firm by Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi THM 2010
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.8 ZEI, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 ZEI.
3.
International marketing by Michael R Czinkota and Iikka A Ronkainen by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2007
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.84 CZI, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.84 CZI.
4.
Services marketing: people, technology and strategy by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2010
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.8 LOV, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 LOV.
5.
Principles of marketing: a south Asian perspective / by Philip Kotler, Gary Armstrong, Prafulla Y Agnihotri and Ehsan Ul Haque by
Edition: 13th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson, c2010
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.8 KOT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 KOT. Not available: Learning Resource Centre: Checked out (1).
6.
Essentials of marketing research by William G Zikmund and Barry J Babin by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2007
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.83 ZIK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 ZIK. Not available: Learning Resource Centre: Lost (1).
7.
Marketing research by William G Zikmund and Barry J Babin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2007
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.83 ZIK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 ZIK.
8.
Marketing research : an applied orientation / Naresh K. Malhotra; Satyabhushan Dash by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education c2010
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.83 MAL, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 MAL.
9.
Services marketing: people, technology and strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee by
Edition: 7th ed
Publication details: Delhi Pearson c2011
Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.8 LOV-7ed, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 LOV-7ed.
10.
Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, India : Oxford University Press, 2012
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.81 PAN, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.81 PAN.
11.
Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth and Rita Esen by
Publication details: New Delhi : OUP, c2007
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.872 GAY, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.872 GAY.
12.
Principles of marketing / Philip Kotler, Gary Armstrong by
Edition: 15th ed.
Publication details: Delhi : Pearson, 2016
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 KOT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 KOT.
13.
Integrated marketing communications / Kirti Dutta by
Publication details: New Delhi : OUP, c2016
Availability: Items available for loan: Learning Resource Centre (4)Call number: 659.1 DUT, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 659.1 DUT.
14.
Principles of direct and database marketing : a digital orientation / Alan Tapp by
Edition: 4th ed.
Publication details: Noida : Pearson, 2012
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.872 TAP, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.872 TAP.
15.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash by
Edition: 7th ed.
Publication details: Noida : Pearson, c2016
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.83 MAR-7ed, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 MAR-7ed.
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