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101.
Consumer behavior by Leon G. Schiffman and Leslie Lazar Kanuk. by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1994
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 SCH.
102.
Cross cultural marketing: theory, practice and relevence by Dawn Burton by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80089 BUR.
103.
Strategic marketing: an introduction by Tony Proctor by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 PRO.
104.
Brand management: research, theory and practice by Tilde Heding, Charlotte F Knudtzen and Mogens Bjerre by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Routledge c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HED.
105.
Global marketing and advertising: understanding cultural paradoxes by Marieke De Mooij by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles Sage Publications c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 DE.
106.
Key concepts in marketing by Jim Blythe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Sage Pub. 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 BLY.
107.
Marketing management: Pingali Venugopal a decision making approach / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi. Response Books: 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 VEN.
108.
Legends in marketing: Jagdish N. Sheth Edited by Balaji C. Krishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2010
Availability: Items available for reference: Learning Resource Centre: Not For Loan (8)Call number: 658.80092 SHE, ...
109.
Legends in marketing Shelby D. Hunt / edited by Jagdish N. Sheth. by Series: Legends in marketing Shelby D. Hunt
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks : SAGE, c2011
Other title:
  • Shelby D. Hunt
Availability: Items available for reference: Learning Resource Centre: Not For Loan (10)Call number: 658.80092 HUN, ...
110.
Flagship marketing: concepts and places Edited by Tony Kent and Reva Brown by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Routledge c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FLA.
111.
International retailing: Edited by John Dawson and Jung-Hee Lee plans and strategies in Asia / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mumbai Jaico 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.87 INT.
112.
International retail marketing strategies: Ramkishen Y Theory, case studies, concepts and examples by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Ahmedabad Jaico 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.87 RAM.
113.
Breakthrough marketing plans: How to stop wasting time and start driving growth by Tim Calkins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Palgrave Macmillan 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 CAL.
114.
The Winner's manual by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Dorling Kindersley c2008
Availability: Items available for reference: Learning Resource Centre: Not For Loan (5)Call number: 658 WIN, ...
115.
CustomerCentric selling / by Michael T. Bosworth and John R. Holland. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.85 BOS.
116.
The marketing whitebook 2011-12: one stop guide for marketers Edited by Prosenjit Datta by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi ABP Pvt. Ltd. 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MAR.
117.
Cases in marketing management edited by Kenneth E. Clow and Donald Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CAS.
118.
Darwin's brands : adapting to succeed / Anand Halve. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thausand Oaks, Calif. : Response Books, 2011
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAL.
119.
Express computer : the IT business news magazine.
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: Mumbai : Indian Express Newspapers (Bombay) Ltd.
Availability: Items available for loan: Learning Resource Centre (13).
120.
The Marketing Whitebook 2012-2013: One stop guide for marketers Edited by Prosenjit Datta by
Publication details: New Delhi Business World 2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MAR.
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