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21.
Marketing research by William G Zikmund and Barry J Babin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2007
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.83 ZIK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 ZIK.
22.
Strategic marketing / A Nag by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi : MacMillan, 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.802 NAG, ...
23.
Direct marketing in action: cutting edge strategies for finding and keeping the best customers Edited by Andrew R Thomas, Dale M Lewison, William J Hauser and Linda M Foley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Delhi MacMillan c2007, 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 DIR.
24.
Principles of marketing by David L Kurtz and Louis E Boone by
Edition: 12th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KUR.
25.
Marketing research: text and cases by Harper W Boyd, Ralph Westfall and Stanley F Stach by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi All India Traveller Bookseller
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.83 BOY, ...
26.
The marketing whitebook 2010-11: one stop guide for marketers Edited by Prosenjit Datta by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi ABP Pvt. Ltd. 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MAR.
27.
Marketing research : an applied orientation / Naresh K. Malhotra; Satyabhushan Dash by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education c2010
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.83 MAL, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 MAL.
28.
Consumer behavior and marketing strategy by J Paul Peter and Jerry C Olson by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi McGraw Hill 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 PET.
29.
Marketing management by Rajan Saxena by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SAX.
30.
Marketing management by Arun Kumar and N Meenakshi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Vikas Publishing 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KUM.
31.
Marketing management by Russell S Winer by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 WIN.
32.
Marketing management: text and cases by Rajiv Lal, John A Quelch and V Kasturi Rangan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2005, 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 LAL.
33.
Services marketing : text and cases by Steve Baron, Kim Harris and Toni Hilton by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Palgrave Mcmillan 2009
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 BAR, ...
34.
Kellogg on integrated marketing Edited by Dawn Iacobucci and Bobby Calder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India c2003, 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KEL.
35.
The international dictionary of marketing : over 2000 professional terms & techniques / Daniel Yadin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2006
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8003 YAD.
36.
Marketing management: text and cases by Tapan K Panda by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Book 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 PAN. Items available for reference: Learning Resource Centre: Not For Loan (1).
37.
Magic numbers for consumer marketing: Key measures to evaluate marketing success by John Davis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India c2005, 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 DAV.
38.
Marketing genius by Peter Fisk. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New Delhi Wiley India c2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FIS.
39.
Connected marketing : the viral, buzz and word of mouth revolution Edited by Justin Kirby and Paul Marsden by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 CON.
40.
Marketing & selling professional services : practical approaches to practice development by Patrick Forsyth. by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Kogan Page, 2003
Other title:
  • Marketing and selling professional services
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.8 FOR, ...
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