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41.
Marketing moves: a new approach to profits, growth, and renewal by Philip Kotler, Dipak C. Jain and Suvit Maesincee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 KOT.
42.
In search of obvius: The antidote for today's marketing mess by Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai Westland 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 TRO.
43.
Focus: the future of your company depends opn it by Al Ries by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Harper Collins 2005
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIE.
44.
Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life / Phil Fragasso. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FRA.
45.
Permission Marketing by Seth Godin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Pocket Books c2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 GOD.
46.
Marketing stripped bare : an insider's guide to the secret rules by Patrick Forsyth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page, 2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
47.
Marketing Management: A Finance Emphasis by B. K Chatterjee by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Jaico Publishing House 2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CHA.
48.
Marketing on a Tight Budget: An Action Guide to Low Cost Business Growth by Patrick Forsyth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2000
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
49.
The business marketing course : managing in complex networks by David Ford ; Pierre Berthon ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; New York : J. Wiley, c2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 FOR.
50.
Marketing classics : a selection of influential articles Edited by Ben M. Enis, Keith K. Cox and Michael P. Mokwa. by
Edition: 8th ed., 25th anniversary ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1990
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MAR.
51.
Guerrilla marketing in 30 days / by Jay Conrad Levinson and Al Lautenslager. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Irvine Calif.] : Entrepreneur Press, c2005
Other title:
  • Guerrilla marketing in thirty days
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 LEV.
52.
Marketing management : text and cases by Robert J. Dolan by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 DOL.
53.
Essentials of marketing : a marketing strategy planning approach by William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 PER.
54.
Mind to Mind Marketing: Communicating with 21st - Century Customers by Harry Alder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8343 ALD.
55.
Direct and Interactive Marketing by Adrian Sargeant and Douglas C West by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Oxford University Press 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 SAR.
56.
The 22 Immutable Laws of Marketing in Asia by Al Ries, Jack Trout and Paul Temporal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore John Wiley 2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 RIE.
57.
Spanning Silos: The New CMO Imperative by David A. Aaker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Harvard Business School Press 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 AAK.
58.
Marketing Management for Nonprofit Organizations by Adrian Sargeant by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Oxford University Press 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.822 SAR.
59.
What is Marketing? Silk, Alvin J. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Harvard Business School Pres 2006
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SIL.
60.
Marketing for dummies by Alexander Hiam by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, NJ Wiley c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 HIA.
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