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61.
The portable MBA in marketing by Charles D. Schewe and Alexander Watson Hiam by Series: The portable MBA series
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1998
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SCH.
62.
Techno-ready marketing by A Parasuraman and Charles L Colby by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Free Press c2001
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 PAR.
63.
Be a network marketing superstar: The one book you need to make more money than you ever thought possible by Mary Christensen with Wayne Christensen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York AMACOM American Management Association c2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 CHR.
64.
Marketing management : a customer-oriented approach by Kenneth E. Clow and Donald Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CLO.
65.
The new strategic selling by Robert B Miller, Stephen E Heiman, Diane Sanchez and Tad Tuleja by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 MIL.
66.
What they don’t teach you about marketing: filling the gap between curriculum and real life by Ketan Joshi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Macmillan c2009
Availability: Not available: Learning Resource Centre: Withdrawn (1).
67.
1001 ideas to create retail excitement by Edgar A Falk by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Prentice Hall c2003
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.82 FAL.
68.
Marketing places: attracting investment, industry and tourism to cities, states and nantions / Philip Kotler, Donald H Haider and Irving Rein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Free Press, c1993
Availability: Items available for loan: Learning Resource Centre (1)Call number: 332.604220 KOT.
69.
Internal marketing: tools and concepts for customer focused management by Pervaiz K. Ahmed and Mohammed Rafiq by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth Heinemann 2002
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 AHM.
70.
Marketing management: cases for creative problem solving by Lawrence Weinstein and Madan Annavarjula by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Thomson c2004
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 WEI.
71.
Handbook of marketing Edited by Barton Weitz and Robin Wensley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Sage 2006
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 HAN.
72.
Marketing communications classics: an international collections classic and contemporary papers by Maureen FitzGerald and David Arnott by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Thomson c2000
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 FIT.
73.
Advanced marketing and sales by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Viva Books 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.81 ADV.
74.
Fashion brands: branding style from Armani to Zara by Mark Tungate by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 TUN.
75.
Negotiation and selling by R K Srivastava by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Excel Books c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 SRI.
76.
Shopper marketing: how to increase purchase decisions at the point of scale Edited by Markus Stahlberg and Ville Maila by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 SHO.
77.
Up close and personal: customer relationship marketing @ work by Paul R Gamble, Merlin Stone, Neil Woodcock and Bryan Foss by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Kogan Page 2007
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.812 GAM.
78.
Global marketing management: changes, challenges and strategies by Kiefer Lee and Steve Carter by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Oxford University Press c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.84 LEE.
79.
Internet marketing: a practical approach by Alan Charlesworth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Butterworth-Heinemann c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 CHA.
80.
Marketing by Paul Baines, Chris Fill and Kelly Page by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Oxford University Press c2008,2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 BAI.
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