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The art of influencing and selling / Ardi Kolah.
Material type:
TextPublication details: London ; New Delhi : Kogan Page, c2013.Description: x, 292 p. : ill. ; 24 cmISBN: - 9780749464486
- 9780749464493 (ebook)
- 658.85 23 KOL
Contents:
Introduction -- Psychology of selling a product or service or yourself -- The sales pipeline and how to ensure it's realistic -- Up-selling, cross-selling, cold calling and warm calling -- Effective approaches to prospective customers and clients -- How to interrogate a database of contacts to get more sales -- Making an effective sales presentation -- How to write effective sales materials -- The power of business networking how to get senior-level appointments in you diary -- Closing a sale and follow-up -- Index
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | 658.85 KOL (Browse shelf(Opens below)) | Available | 4258 |
Total holds: 0
Includes index.
Introduction -- Psychology of selling a product or service or yourself -- The sales pipeline and how to ensure it's realistic -- Up-selling, cross-selling, cold calling and warm calling -- Effective approaches to prospective customers and clients -- How to interrogate a database of contacts to get more sales -- Making an effective sales presentation -- How to write effective sales materials -- The power of business networking how to get senior-level appointments in you diary -- Closing a sale and follow-up -- Index
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