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1.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2012
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.872 RYA-U.
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2.
Social media in strategic management / edited by Miguel R. Olivas-Lujan, Tanya Bondarouk. by Series: Advanced series in management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bingley, UK : Emerald, c2013
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.4012 SOC.
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