Newsjacking :
Hunter, Grant,
Newsjacking : the Urgent Genius of real-time advertising by Grant Hunter and Jon Burkhart - 224 p.
Includes bibliographical references and index.
Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.
9780500516720
Advertising.
Branding (Marketing)
658.827 / HUN
Newsjacking : the Urgent Genius of real-time advertising by Grant Hunter and Jon Burkhart - 224 p.
Includes bibliographical references and index.
Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.
9780500516720
Advertising.
Branding (Marketing)
658.827 / HUN