Newsjacking : (Record no. 12757)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01001cam a22002537a 4500 |
| CONTROL NUMBER | |
| control field | 17362553 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200704141423.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120626s2013 enka b 001 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780500516720 |
| CATALOGING SOURCE | |
| Transcribing agency | LRC |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 22 |
| Item number | HUN |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hunter, Grant, |
| 9 (RLIN) | 3146 |
| TITLE STATEMENT | |
| Title | Newsjacking : |
| Remainder of title | the Urgent Genius of real-time advertising |
| Statement of responsibility, etc. | by Grant Hunter and Jon Burkhart |
| PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Thames & Hudson, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2013. |
| PHYSICAL DESCRIPTION | |
| Extent | 224 p. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burkhart, Jon |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| b | cbc |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Design | Learning Resource Centre | Learning Resource Centre | 04/07/2020 | 2 | 1 | 658.827 HUN | 14351 | 17/03/2024 | 26/02/2024 | 04/07/2020 | Books |