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Newsjacking : the Urgent Genius of real-time advertising by Grant Hunter and Jon Burkhart

By: Hunter, Grant.
Contributor(s): Burkhart, Jon.
Material type: TextTextPublisher: London : Thames & Hudson, 2013Description: 224 p.ISBN: 9780500516720.Subject(s): Advertising | Branding (Marketing)DDC classification: 658.827
Contents:
Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.
List(s) this item appears in: Learning Resource Centre
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books Learning Resource Centre
Design 658.827 HUN (Browse shelf) Available 14351
Total holds: 0

Includes bibliographical references and index.

Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.

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