How to write a marketing plan /
Westwood, John, 1947-
How to write a marketing plan / John Westwood. - 4th ed. - New Delhi : Kogan Page, 2013. - xii, 172 p. : ill. - Creating success .
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
Marketing--Management.
HF5415.13 / .W48 2013eb
658.802 / WES
How to write a marketing plan / John Westwood. - 4th ed. - New Delhi : Kogan Page, 2013. - xii, 172 p. : ill. - Creating success .
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
Marketing--Management.
HF5415.13 / .W48 2013eb
658.802 / WES