How to write a marketing plan / (Record no. 6013)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01049cam a2200277 a 4500 |
| CONTROL NUMBER | |
| control field | 10716850 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140329150322.0 |
| FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m u |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121210s2013 pauad s 000 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| Canceled/invalid LC control number | 2012045501 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9780749467128 |
| SYSTEM CONTROL NUMBER | |
| System control number | (CaPaEBR)ebr10660015 |
| CATALOGING SOURCE | |
| Original cataloging agency | CaPaEBR |
| Transcribing agency | CaPaEBR |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .W48 2013eb |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 23 |
| Item number | WES |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Westwood, John, |
| Dates associated with a name | 1947- |
| 9 (RLIN) | 9617 |
| TITLE STATEMENT | |
| Title | How to write a marketing plan / |
| Statement of responsibility, etc | John Westwood. |
| EDITION STATEMENT | |
| Edition statement | 4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2013. |
| PHYSICAL DESCRIPTION | |
| Extent | xii, 172 p. : |
| Other physical details | ill. |
| SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Creating success |
| 9 (RLIN) | 9618 |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 9619 |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 19/03/2014 | 20 | 175.00 | 1 | 658.802 WES | 5927 | 12/12/2014 | 24/11/2014 | 250.00 | 19/03/2014 | Books |