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Hackley, Chris

Advertising and promotion : an integrated marketing communications approach by Chris Hackley - 2nd ed. - London Sage Publications, c2010. - xvii, 333 p. : ill. ; 24 cm.

Includes bibliographical references (p. [311]-322) and index.

ISBN: 9781849201469

LCCN: 2009932899

Subjects--Topical Terms:
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.

Dewey Class. No.: 659.1 HAC