Advertising and promotion : an integrated marketing communications approach (Record no. 632)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00927cam a22002894a 4500 |
| CONTROL NUMBER | |
| control field | 15824023 |
| CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111229172407.0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090719s2010 caua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009932899 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781849201469 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 HAC |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hackley, Chris |
| 9 (RLIN) | 2657 |
| TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communications approach |
| Statement of responsibility, etc. | by Chris Hackley |
| EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | c2010. |
| PHYSICAL DESCRIPTION | |
| Extent | xvii, 333 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [311]-322) and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 2278 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Social aspects. |
| 9 (RLIN) | 2658 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 9 (RLIN) | 2659 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products. |
| 9 (RLIN) | 2660 |
| LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Coded location qualifier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Learning Resource Centre | Learning Resource Centre | 04/11/2011 | Pranay Books, Jaipur | 2276.00 | 659.1 HAC | 632 | 22/05/2012 | 04/11/2011 | Books | PB/10-11/265 / 4.01.11 |