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We are like that only : understanding the logic of consumer India / Rama Bijapurkar.

By: Material type: TextTextPublication details: New Delhi : Penguin Books, 2007.Description: xiv, 281 p. ; 22 cmISBN:
  • 9780670999446
  • 067099944X
Subject(s): DDC classification:
  • 658.8 BIJ
LOC classification:
  • HC440.C6 B55 2007
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books Learning Resource Centre MP Ranjan-JKLU Design Resource Centre 658.8 BIJ (Browse shelf(Opens below)) Not for loan 12963
Total holds: 0
Browsing Learning Resource Centre shelves, Collection: MP Ranjan-JKLU Design Resource Centre Close shelf browser (Hides shelf browser)
658.5752 JON Designing designing / 658.5752 THA Winners! : 658.5752 WIN Winning by design : 658.8 BIJ We are like that only : 658.8 HES Successful marketing research : 658.8 JON The big idea / 658.8 KAW Selling the dream :

Includes bibliographical references (p. [275]-276) and index.

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