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	1.	Shopper marketing: how to increase purchase decisions at the point of scale Edited by Markus Stahlberg and Ville Maila by Maila, Ville Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Kogan Page 2010 Availability: Items available for loan: Learning Resource Centre (1)Call number: 659.1 SHO. Add to cart (remove)
	2.	Consumer behavior and culture : consequences for global marketing and advertising by Marieke de Mooij by Mooij, Marieke de Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks : SAGE Publications, c2011 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8342 MOO. Add to cart (remove)
	3.	Cross cultural marketing: theory, practice and relevence by Dawn Burton by Burton, Dawn Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Routledge c2009 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.80089 BUR. Add to cart (remove)
	4.	Darwin's brands : adapting to succeed / Anand Halve. by Halve, Anand Bhaskar, 1955- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thausand Oaks, Calif. : Response Books, 2011 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 HAL. Add to cart (remove)
	5.	Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by Ariely, Dan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Harper, c2008 Online access: Book web site Contributor biographical information Publisher description Availability: Items available for loan: Learning Resource Centre (1)Call number: 153.83 ARI. Add to cart (remove)
	6.	The consumer mind : brand perception and the implication for marketers / Pepe Martinez. by Martinez, Pepe, 1960- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Kogan Page, c2012 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8343 MAR. Add to cart (remove)
	7.	The lean startup : how constant innovation creates radically successful businesses / Eric Ries. by Ries, Eric, 1978- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Portfolio Penguin, c2011 Other title: How constant innovation creates radically successful businesses Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.11 RIE. Items available for reference: AIC-JKLU Foundation Library: Not For Loan (1)Call number: 658.11 RIE. Add to cart (remove)
	8.	Advanced customer analytics : Targeting, valuing, segmenting and loyalty techniques / Mike Grigsby by Grigsby, Mike Series: Marketing science series Publication details: New Delhi : Kogan Page, 2016 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.834 GRI. Add to cart (remove)
	9.	Subject to change : creating great products and services for an uncertain world / Peter Merholz ... [et.al.] by Merholz, Peter Schauer, Brandon Verba, David Wilkens, Todd Adaptive Path (Firm) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sebastopol, CA : O'Reilly Media, 2008 Online access: Table of contents only Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 SUB. Add to cart (remove)
	10.	We are like that only : understanding the logic of consumer India / Rama Bijapurkar. by Bijapurkar, Rama Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Penguin Books, 2007 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 BIJ. Add to cart (remove)

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