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The lean startup : how constant innovation creates radically successful businesses / Eric Ries.

By: Material type: TextTextPublication details: London : Portfolio Penguin, c2011.Description: 320 p. ; 22 cmISBN:
  • 9780670921607
Other title:
  • How constant innovation creates radically successful businesses
Subject(s): DDC classification:
  • 658.11 22 RIE
Contents:
Part 1 Vision -- 1 Start 15 -- 2 Define 25 -- 3 Learn 37 -- 4 Experiment 56 -- Part 2 Steer -- 5 Leap 79 -- 6 Test 92 -- 7 Measure 114 -- 8 Pivot (or Persevere) 149 -- Part 3 Accelerate -- 9 Batch 184 -- 10 Grow 206 -- 11 Adapt 224 -- 12 Innovate 253 -- 13 Epilogue: Waste Not 272 -- 14 Join the Movement 285.
Summary: "Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Learn."
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books AIC-JKLU Foundation Library AIC-JKLU Foundation Library 658.11 RIE (Browse shelf(Opens below)) Not for loan AIC06
Books Books Learning Resource Centre 658.11 RIE (Browse shelf(Opens below)) Available 8689
Total holds: 0

Includes bibliographical references and index.

Part 1 Vision -- 1 Start 15 -- 2 Define 25 -- 3 Learn 37 -- 4 Experiment 56 -- Part 2 Steer -- 5 Leap 79 -- 6 Test 92 -- 7 Measure 114 -- 8 Pivot (or Persevere) 149 -- Part 3 Accelerate -- 9 Batch 184 -- 10 Grow 206 -- 11 Adapt 224 -- 12 Innovate 253 -- 13 Epilogue: Waste Not 272 -- 14 Join the Movement 285.

"Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Learn."

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