Handbook of marketing scales: multi item measures for marketing and consumer behavior research by William O Bearden, Richard G. Netemeyer and Kelly L. Haws

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Material type: Text

TextLanguage: English Publication details: California Sage 2011Edition: 3rd edDescription: xiv, 601pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference	Learning Resource Centre	Reference Collection	658.83 BEA (Browse shelf(Opens below))	Not for loan		1209

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