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1.
Marketing research David A Aaker, V Kumar and George S Day by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Wiley India c2007, 2009
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.83 AAK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 AAK.
2.
Marketing research by David J Luck and Ronald S Ronald by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PHI Learning 2010
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.83 LUC, ...
3.
Marketing research by G C Beri by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi TMH c2008, 2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 BER.
4.
Marketing research: a South Asian perspective by Gilbert A Churchill Jr, Dawn Iacobucci and D Israel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 CHU.
5.
Essentials of marketing research by William G Zikmund and Barry J Babin by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2007
Availability: Items available for loan: Learning Resource Centre (3)Call number: 658.83 ZIK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 ZIK. Not available: Learning Resource Centre: Lost (1).
6.
Marketing research by William G Zikmund and Barry J Babin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Cengage Learning c2007
Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.83 ZIK, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 ZIK.
7.
Marketing research: text and cases by Harper W Boyd, Ralph Westfall and Stanley F Stach by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi All India Traveller Bookseller
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.83 BOY, ...
8.
Marketing research : an applied orientation / Naresh K. Malhotra; Satyabhushan Dash by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education c2010
Availability: Items available for loan: Learning Resource Centre (2)Call number: 658.83 MAL, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 MAL.
9.
Marketing research: tools and technologies by Nigel Bradely by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Oxford University Press c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 BRA.
10.
Marketing research by Alvin C Burns and Ronald F Bush by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson c2006, 2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 BUR.
11.
Handbook of marketing scales: multi item measures for marketing and consumer behavior research by William O Bearden, Richard G. Netemeyer and Kelly L. Haws by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: California Sage 2011
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.83 BEA.
12.
Legends in marketing Shelby D. Hunt / edited by Jagdish N. Sheth. by Series: Legends in marketing Shelby D. Hunt
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks : SAGE, c2011
Other title:
  • Shelby D. Hunt
Availability: Items available for reference: Learning Resource Centre: Not For Loan (10)Call number: 658.80092 HUN, ...
13.
Vyas handbook of market research / Shyam Babu Vyas by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : The M.A.R.C Group, 1994
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 VYA.
14.
An introduction to market & social research : planning & using research tools & techniques / Karen Adams & Ian Brace. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New Delhi : Kogan Page, 2006
Other title:
  • Introduction to market and social research
Online access:
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 ADA.
15.
Marketing research / Carl McDaniel, Jr., Roger Gates. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India, 2011, c2010
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 MCD. Items available for reference: Learning Resource Centre: Not For Loan (1).
16.
Marketing research : concepts, practices and cases / Sunanda Easwaran, Sharmila J. Singh by
Publication details: New Delhi : OUP, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 EAS.
17.
Market research in practice : how to get greater insight from your market / Paul Hague, Nick Hague & Carol-Ann Morgan. by Series: Market research in practice series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2013
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 HAG.
18.
Marketing research : Naresh K. Malhotra; Satyabhusan Das an applied orientation / by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Pearson Education, c2009
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.83 MAL.
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