Image from Amazon.com
Image from Google Jackets
Global product : strategy, product lifecycle management and the billion customer question by John Stark
Material type:
TextSeries: Decision engineeringPublication details: London : Springer, c2007.Description: xiii, 215 p. : ill. ; 24 cmISBN: - 9781846289149
- 658.5 STA
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | 658.8 STA (Browse shelf(Opens below)) | Available | 1212 |
Total holds: 0
Browsing Learning Resource Centre shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8 SPA Marketing Secrets | 658.8 SRI Negotiation and selling | 658.8 SRI Services marketing: The Indian context | 658.8 STA Global product : strategy, product lifecycle management and the billion customer question | 658.8 TRO In search of obvius: The antidote for today's marketing mess | 658.8 VEN Marketing management: | 658.8 WEI Marketing management: cases for creative problem solving |
Includes bibliographical references (p. [209]) and index.
There are no comments on this title.