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Strategic marketing by Davie W Cravens and Nigel F Piercy

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2003.Edition: 7th edDescription: xviii, 843 p. : ill., maps ; 26 cmISBN:
  • 0071151613
Subject(s): DDC classification:
  • 658.802 CRA
Online resources:
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