Consumer behavior by Leon G Schiffman, Leslie Lazar Kanuk, S Ramesh Kumar and Joseph Wisenblit
Material type: TextLanguage: English Publication details: New Delhi Pearson c2010Edition: 10th edDescription: xix, 486ISBN:- 9788131731567
- 658.8342 SCH
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658.83 ZIK Essentials of marketing research | 658.83 ZIK Marketing research | 658.8342 HAW Consumer behaviour: building marketing strategy | 658.8342 SCH Consumer behavior | 658.84 CZI International marketing | 658.87 BER Retail management: a strategic approach | 658.87 COX Retailing: an introduction |
Part.1. Introduction -- Consumer behavior: meeting changes and challenges -- The consumer research process -- Market segmentation and strategic targeting -- Part.2. The consumer as an individual -- Consumer motivation -- Personality and consumer behavior -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Part.3. Consumers in their social and cultural settings -- The family and social class -- Influence of culture on consumer behavior -- Cross-cultural consumer behavior: an international perspective -- Part.4. The consumer's decision-making process and ethical dimensions -- Consumers and the diffusion of innovations -- Consumer decision making and beyond -- Marketing ethics and social responsibility
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