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Marketing planning & strategy / Subhash C. Jain.
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TextPublication details: Cincinnati, Ohio : South-Western College Pub., 2000.Edition: 6th edDescription: xviii, 925 p. : ill. ; 24 cmISBN: - 0324014805
- Marketing planning and strategy
- 658.802 JAI
- HF5415.13 .J35 2000
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Learning Resource Centre | 658.802 JAI (Browse shelf(Opens below)) | Available | 3507 |
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| 658.802 FIT Marketing communications classics: an international collections classic and contemporary papers | 658.802 GOU Creating the strategy : | 658.802 JAI Marketing strategy: planning, implementation and control | 658.802 JAI Marketing planning & strategy / | 658.802 JAI Marketing planning & strategy : | 658.802 KIM Blue ocean shift : | 658.802 LEH Analysis for marketing planning |
Includes bibliographical references and indexes.
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