Advertising and promotion : an IMC approach / by Terence A Shimp
Material type: TextLanguage: English Publication details: New Delhi : Cengage Learning, c2007.Description: 650pISBN:- 9788131504406
- 659.113 SHI
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books | Learning Resource Centre | 659.113 SHI (Browse shelf(Opens below)) | Available | 7892 | ||
Books | Learning Resource Centre | 659.113 SHI (Browse shelf(Opens below)) | Available | 411 |
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