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Marketing management: text and cases by Rajiv Lal, John A Quelch and V Kasturi Rangan
Material type:
TextLanguage: English Publication details: New Delhi TMH c2005, 2010Description: xiii, 812pISBN: - 9780070603950
- 658.8 LAL
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Learning Resource Centre | 658.8 LAL (Browse shelf(Opens below)) | Available | 582 |
Total holds: 0
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| 658.8 KUM Marketing management | 658.8 KUM Shrewd marketing : | 658.8 KUR Principles of marketing | 658.8 LAL Marketing management: text and cases | 658.8 LEV Guerrilla marketing in 30 days / | 658.8 LOV Services marketing: people, technology and strategy | 658.8 LOV Services marketing: people, technology and strategy |
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