The business marketing course : managing in complex networks by David Ford ; Pierre Berthon ... [et al.].

By:

Ford, David

Contributor(s):

Material type: Text

TextPublication details: Chichester, West Sussex, England ; New York : J. Wiley, c2002.Description: xv, 238 p. : ill. ; 24 cmISBN:

0471877220

Subject(s):

DDC classification:

658.8 FOR

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Learning Resource Centre	658.8 FOR (Browse shelf(Opens below))	Available		606

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Previous	658.8 FOR Marketing & selling professional services : practical approaches to practice development	658.8 FOR Marketing stripped bare : an insider's guide to the secret rules	658.8 FOR Marketing on a Tight Budget: An Action Guide to Low Cost Business Growth	658.8 FOR The business marketing course : managing in complex networks	658.8 FOR Marketing & selling professional services : practical approaches to practice development	658.8 FOR Everything you need to know about marketing /	658.8 FRA Marketing for rainmakers :	Next

"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].

Includes bibliographical references and index.

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