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Marketing management : text and cases by Robert J. Dolan
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002.Description: ix, 498 p. : ill. ; 26 cmISBN: - 007249980X
- 658.8 DOL
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Learning Resource Centre | 658.8 DOL (Browse shelf(Opens below)) | Available | 610 |
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| 658.8 DAV Magic numbers for consumer marketing: Key measures to evaluate marketing success | 658.8 DES Social marketing in India / | 658.8 DOD Marketing strategies : | 658.8 DOL Marketing management : text and cases | 658.8 EVA Marketing in the 21st century | 658.8 FER Principles of retailing | 658.8 FIS Marketing genius |
Previously published: Homewood, IL : Irwin, c1993.
Includes bibliographical references.
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