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The portable MBA in marketing by Charles D. Schewe and Alexander Watson Hiam
Material type:
TextSeries: The portable MBA seriesPublication details: New York : Wiley, c1998.Edition: 2nd edDescription: xiii, 497 p. ; 26 cmISBN: - 9780471193678
- Hiam, Alexander
- 658.8 SCH
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Learning Resource Centre | 658.8 SCH (Browse shelf(Opens below)) | Available | 620 |
Total holds: 0
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| 658.8 RIE Marketing warfare | 658.8 ROB Stop, ask, and listen : proven sales techniques to turn browsers into buyers | 658.8 SAX Marketing management | 658.8 SCH The portable MBA in marketing | 658.8 SCH Webonomics : | 658.8 SCO Simply selling | 658.8 SCO Simply Selling |
Rev. ed. of: The portable MBA in marketing / Alexander Hiam. c1992.
Includes bibliographical references (p. 475-477) and index.
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