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Rural marketing / Pradeep Kashyap
Publication details: Pearson, New Delhi : 2013, c2012.Edition: 2nd edDescription: xxv, 301 pISBN:- 9788131760352
- 658.8 KAS
Contents:
The call of rural India -- The rural marketing environment -- Rural consumer behaviour -- Rural marketing research -- Segmenting and targeting rural markets -- Product strategy -- Pricing strategies -- Distribution in rural markets -- Communication strategies for rural markets -- Rural services marketing -- Marketing in small towns -- The future of rural marketing
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| 658.8 JOU Journal of Marketing Vistas / | 658.8 KAP New strategic brand management : creating and sustaining brand equity long term | 658.8 KAR Marketing management: text and cases in Indian cases | 658.8 KAS Rural marketing / | 658.8 KAU Case study solutions marketing | 658.8 KAW Selling the dream : | 658.8 KEE Global marketing management |
The call of rural India -- The rural marketing environment -- Rural consumer behaviour -- Rural marketing research -- Segmenting and targeting rural markets -- Product strategy -- Pricing strategies -- Distribution in rural markets -- Communication strategies for rural markets -- Rural services marketing -- Marketing in small towns -- The future of rural marketing
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