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The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.
Material type:
TextPublication details: New Delhi : Pearson, 2006.Description: xxx, 237 p. : ill. ; 24 cmISBN: - 8177581376
- 9788177581379
- 658.575 22 VOG
- HF5415.153 .V63 2005
Contents:
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | MP Ranjan-JKLU Design Resource Centre | 658.575 VOG (Browse shelf(Opens below)) | Not for loan | 13160 |
Total holds: 0
Includes bibliographical references and index.
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
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