Your search returned 20 results.

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	1.	Product management / by Donald R Lehmann and Russell S. Winner by Lehman, Donald R Winer, Russell S Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : TMH, c2005 Availability: Items available for loan: Learning Resource Centre (5)Call number: 658.56 LEH, ... Add to cart (remove)
	2.	Philosophy of branding: great philosophers think brands by Thom Braun by Brown, Thom Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Kogan Page 2004 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.82701 BRA. Add to cart (remove)
	3.	Beyond branding: how the new values of transperency and integrity changing the world of brands Edited by Nicholas Ind by Ind, Nicholas Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Kogan Page 2008 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 BEY. Add to cart (remove)
	4.	Global product : strategy, product lifecycle management and the billion customer question by John Stark by Stark, John Series: Decision engineering Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Springer, c2007 Online access: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.8 STA. Add to cart (remove)
	5.	Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob by Keller, Kevin Lane Parameswaran, M. G. Jacob, Isaac Edition: 3rd ed. Publication details: New Delhi : Pearson, 2012 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KEL. Add to cart (remove)
	6.	Product design : techniques in reverse engineering and new product development / Kevin N. Otto, Kristen L. Wood. by Otto, Kevin N Wood, Kristin L Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Pearson, 2014 Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.5752 OTO, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.5752 OTO. Add to cart (remove)
	7.	The lean practitioner's handbook / Mark Eaton. by Eaton, Mark, 1968- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Kogan Page, 2013 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.5 EAT. Add to cart (remove)
	8.	Innovation management and new product development / Paul Trott. by Trott, Paul Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Pearson, c2010 Online access: Table of contents only Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.575 TRO. Add to cart (remove)
	9.	Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller by Keller, Kevin Lane Edition: 3rd ed. Publication details: New Delhi : Prentice Hall of India, c2008 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.827 KEL. Add to cart (remove)
	10.	Product and brand management / Tapan K Panda by Panda, Tapan K Publication details: New Delhi : OUP, c2016 Availability: Items available for loan: Learning Resource Centre (4)Call number: 658.827 PAN, ... Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.827 PAN. Add to cart (remove)
	11.	Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and services / Guy Kawasaki with Michele Moreno. by Kawasaki, Guy, 1954- Moreno, Michele Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : HarperBusiness, c1999 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 KAW. Add to cart (remove)
	12.	Subject to change : creating great products and services for an uncertain world / Peter Merholz ... [et.al.] by Merholz, Peter Schauer, Brandon Verba, David Wilkens, Todd Adaptive Path (Firm) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Sebastopol, CA : O'Reilly Media, 2008 Online access: Table of contents only Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 SUB. Add to cart (remove)
	13.	Selling the dream : how to promote your product, company, or ideas, and make a difference using everyday evangelism / Guy Kawasaki. by Kawasaki, Guy, 1954- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, N.Y. : HarperBusiness, 1992 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.8 KAW. Add to cart (remove)
	14.	Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. by Cagan, Jonathan, 1961- Vogel, Craig M Series: Financial Times Prentice Hall books Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2002 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 CAG. Add to cart (remove)
	15.	Innovation management : strategies, implementation and profits / [by] Allan Afuah. by Afuah, Allan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Oxford University Press, 1998 Online access: Table of contents only Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.406 AFU. Add to cart (remove)
	16.	Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford. by Bean, Roger, 1946- Radford, Russell W Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: AMACOM, c2000 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 BEA. Add to cart (remove)
	17.	The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright. by Vogel, Craig M Cagan, Jonathan, 1961- Boatwright, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Pearson, 2006 Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 VOG. Add to cart (remove)
	18.	Managing new product and process development : text and cases / Kim B. Clark, Steven C. Wheelwright. by Clark, Kim B Wheelwright, Steven C, 1943- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993 Online access: Table of contents only Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.575 CLA. Add to cart (remove)
	19.	No cover image available No cover image available Hypothesis Driven development : A guide to smarter product management by Alex Cowan by Cowan, Alex Edition: 2nd ed. Publication details: Cooke & McDouglas, c2022 Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.5 COW. Add to cart (remove)
	20.	Software product management : the ISPMA-compliant study guide and handbook by Hans-Bernd Kittlaus and Samuel A. Fricker by Kittlaus, Hans-Bernd Fricker, Samuel A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Springer Nature, c2017 Availability: Not available: Learning Resource Centre: Checked out (1). Add to cart (remove)

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Your search returned 20 results.