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If you're in a dogfight, become a cat! : strategies for long-term growth / Leonard Sherman.
Material type:
TextPublication details: New York : Columbia Business School Press, c2017.Description: x, 348 p. : color ill. ; 24 cmISBN: - 9780231174824
- 0231174829
- If you are in a dogfight, become a cat!
- 658.4012 23 SHE
- HD30.28 .S42995 2016
Contents:
The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Learning Resource Centre | 658.4012 SHE (Browse shelf(Opens below)) | Available | 12283 |
Total holds: 0
Includes bibliographical references and index.
The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye.
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