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1.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 6th ed. International edition 2008.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for loan: Learning Resource Centre (1)Call number: 658.802 WAL.
2.
Getting to plan B : breaking through to a better business model / John Mullins, Randy Komisar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, c2009
Availability: Items available for reference: Learning Resource Centre: Not For Loan (1)Call number: 658.401 MUL.
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