Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By:

Walker, Orville C

Contributor(s):

Mullins, John W. (John Walker)

Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 6th ed. International edition 2008Description: xx, 346 p. : ill. (chiefly col.) ; 26 cmISBN:

9780071263917
0071263918

Subject(s):

Marketing -- Management

DDC classification:

658.802 22 WAL

LOC classification:

HF5415.13 .W249 2008

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Learning Resource Centre	658.802 WAL (Browse shelf(Opens below))	Available		9238

Total holds: 0

Includes bibliographical references and indexes.

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